Having a small or medium business requires a significant amount of effort to reach out to people. Now simply by owning a website, a large number of viewers get to know about you. But unless an individual finds you properly, you are missing out in the number of viewers. Having your website in higher rankings in the results of the search engine naturally generates more views than having it listed in a very remote page of the results. Admit it, people searching for services similar to yours won’t even find you, if you show up in the say, 50th page of a search results. This is where the need of SEO and SMO comes to light. Websites and businesses lacking these practices are in far worse shape than the ones who practice it, as they have greater number of audiences to reach and thus greater number of interested consumers.
Now let’s come to the explanations. What are SEO and SMO, and why you need them?